July 20, 2015

Loyalty Programs Evolution

Home / Shopper Loyalty / Loyalty Programs Evolution

Loyalty programs are working, but there’s a huge opportunity for more relevant communications. In this survey of 6,000 US consumers we learn a lot about what’s working and what’s not. As they discuss shoppers habits and attitudes, this research documents the growth and wide acceptance of loyalty programs in the US, and also reviews the evolution over the past few years due to new communication, media, and technology trends.

Author: Maritz Loyalty Marketing

View the survey here ››

Related posts

Leave a comment

Your email address will not be published. Required fields are marked with*