July 21, 2015

Marketing Technology Spending

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“While the growth rate of overall marketing spend will remain unchanged, its composition will change dramatically and technology will command a much larger share of budget.”

Predicting the Decade of the CMO (10X growth in 10 Years). An excellent broad view of the major trends in Marketing Technology, who the main players are, and case studies of how some of this is being used.

Author: Foundation Capital  

View MarTech and the Decade of the CMO here ››

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