OUR TOP PICKS
This is an exciting time to be involved in Retail and Consumer Goods, and the Technologies that are quickly shaping this world. Innovation is coming at such a rapid pace; it’s essential but difficult to keep up. Hopefully we can help. Here, we aim to highlight the best articles, research, blogs, that we have seen – to help you quickly find what you need. Our initial focus will be: Marketing Technology and Shopper Loyalty.
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Marketing Attribution 2.0: Companies are getting much more sophisticated in how they analyze the impact of marketing. The days are past when you should be relying on "swim lane analysis", where each component is measured separately. Leading analysts are measuring the cross-impact of marketing activity and allowing marketers to ask "what if" questions about changes to their programs, or even changes in the environment.
Companies are newly able to create a "Genome" of the shopper, integrating 1st, 2nd, and 3rd party data to form a rich understanding of their shoppers - which in turn informs their marketing and merchandising actions. Learn the components of that genome, and how it can be done.
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Clients from previous consulting work