Tag: Optimization

  • September 21, 2015

Marketing Analytics 2.0

Marketing Attribution 2.0: Companies are getting much more sophisticated in how they analyze the impact of marketing. The days are past when you should be relying on "swim lane analysis", where each component is measured separately. Leading analysts are measuring the cross-impact of marketing activity and allowing marketers to ask "what if" questions about changes to their programs, or even changes in the environment.

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